Valdor Completes Definitive Sales and Marketing Agreement with JB&A
April 28, 2015 – Vancouver, B.C.Valdor Technology International Inc. (“Valdor”) (TSX: VTI-V) (OTC: VTIFF) (Frankfurt: VZAA) ) is pleased to report that Valdor has completed a Sales and Marketing Agreement with end to end video solutions provider JB&A, located in San Rafael, California.
The JB&A sales team has 20 representative experts in the streaming media market, geographically located throughout North America. JB&A will work with Valdor’s wholly owned subsidiary, Niagara Streaming Media (“Niagara”), to expand the Niagara sales and marketing footprint. Niagara will provide the product, training, servicing and maintenance. JB&A will enhance Niagara’s existing sales team and aid in vertical marketing campaigns. JB&A is committed to North American sales of the Niagara product lines of US$1.2 million during the remainder of the calendar year 2015 and US$3.0 million during the calendar year 2016. Valdor’s total sales revenue was US$1,140,000 for the fiscal year ended December 2014.
The global market for streaming media devices and associated software is projected¹ to be US$810 million in 2015 and US$923 million in 2016. Projections² on internet video traffic for 2016, on a global basis:
1) Internet video traffic is expected to be 55% of all consumer internet traffic in 2016, up from 51% in 2011;
2) Three trillion minutes (6 million years) (1.2 million minutes of video streamed or downloaded every second) of video content is expected to cross the internet each month in 2016, up from 735 billion in 2011;
3) Internet-video-to-TV traffic is expected to be 12% of consumer internet video traffic in 2016, up from 8% in 2011.
Mr. Jeff Burgess, CEO – JB&A, states: “We have endorsed the Niagara product lines for the past eight years because of their high video quality, high reliability and product ease of use. There is a mutual advantage for Niagara to be in the JB&A mix; JB&A can bundle Niagara products, as appropriate, with other related product lines that JB&A carries. We would not be developing this enhanced strategic partnership if we did not foresee dramatic growth potential in the Niagara product lines over the next few years.”
Mr. John Hammock, President – Niagara, states: “I have known Jeff Burgess for eight years and we have an excellent relationship. In JB&A he has created an efficient and effective marketing and sales team and JB&A is a distribution company that markets numerous products synergistic with the Niagara product lines. With JB&A’s additional North America sales reps, we foresee that our new strategic partnership will increase customer reach and will result in substantial revenue growth for Niagara.”
¹ Frost & Sullivan Growth Consulting
² Cisco Systems Inc.
Founded in 1996, JB&A has a sales and marketing team of 20 and is a leader in the field of video and content management. They are a mix of distributor, channel partner and solutions provider with an ecosystem of certified, tested and proven products and workflow solutions. The JB&A objective is to bring the most innovative and complete digital media management, IP/streaming, digital projection and connectivity solutions to market. They are staffed by industry experts in the products and solutions represented and they provide world class customer support.